About Rūḥ
raised across
the world
In 2003 he pursued a lifelong dream of learning the traditional art of penmanship, Arabic calligraphy, in Egypt for several years. His study placed him with some of the leading teachers of this age and added a new dimension to his work. He is known for developing his own calligraphic script styles (see Spirit, Jude and LatinArabi) and innovating with Arabic typography (see Kufica, Arabic Didot and Moda). While not all of his work is calligraphic, it plays a significant role in the message he portrays. His passion for calligraphy stems from his love of typography and visual communication.
In early 2000 he founded his own creative agency Make Me Believe, now called Archetype. It has had a successful track record in becoming one of the leading specialist creative studios dealing with Arabic, Middle Eastern and Global Halal markets in the West. Ruh has worked on large and high profile commissions from both local and international projects for Sony, Channel 4, BBC, National Portrait Gallery and luxury brands in the Middle East.
In early 2000 he founded his own creative agency Make Me Believe, now called Archetype. It has had a successful track record in becoming one of the leading specialist creative studios dealing with Arabic, Middle Eastern and Global Halal markets in the West. Ruh has worked on large and high profile commissions from both local and international projects for Sony, Channel 4, BBC, National Portrait Gallery and luxury brands in the Middle East.
Clients
Recent award
In early 2000 he founded his own creative agency Make Me Believe, now called Archetype. It has had a successful track record in becoming one of the leading specialist creative studios dealing with Arabic, Middle Easten.
Projects, companies and initiatives that Ruh has founded over the last 20 years.
- Seeing the Unseen, London, 2016
- Shared Spaces Jewish-Muslim Exhibition, Bristol, 2016
- Zealous X Exhibition, Rich Mix, London, 2016
- MOCAFest Exhibition and Talks, Kuala Lumpur, Malaysia, 2015
- Art in the Park, Milton Keynes, 2015
- MOCAFest Exhibition and Training Dubai, 2014
- Seeing the Unseen, London, 2016
- Shared Spaces Jewish-Muslim Exhibition, Bristol, 2016
- Zealous X Exhibition, Rich Mix, London, 2016
- MOCAFest Exhibition and Talks, Kuala Lumpur, Malaysia, 2015
- Art in the Park, Milton Keynes, 2015
- MOCAFest Exhibition and Training Dubai, 2014
Features
- Seeing the Unseen, London, 2016
- Shared Spaces Jewish-Muslim Exhibition, Bristol, 2016
- Zealous X Exhibition, Rich Mix, London, 2016
- MOCAFest Exhibition and Talks, Kuala Lumpur, Malaysia, 2015
- Art in the Park, Milton Keynes, 2015
- MOCAFest Exhibition and Training Dubai, 2014
- Seeing the Unseen, London, 2016
- Shared Spaces Jewish-Muslim Exhibition, Bristol, 2016
- Zealous X Exhibition, Rich Mix, London, 2016
- MOCAFest Exhibition and Talks, Kuala Lumpur, Malaysia, 2015
- Art in the Park, Milton Keynes, 2015
- MOCAFest Exhibition and Training Dubai, 2014
